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Somerset Tire Service Selects Royal 4's WISE Tire Warehouse Manager System BRIDGEWATER, N.J.

Somerset Tire Service Inc., an independent tire and automotive service company with retail and wholesale locations throughout New York, New Jersey, Pennsylvania, and Massachusetts, has chosen Royal 4 Systems' WISE Tire Warehouse Manager system for its new state-of-the-art 200,000 sq. ft. tire distribution center located in Bridgewater, New Jersey.

Royal 4's WISE Tire Warehouse Manager System provides a complete solution for inventory receiving, put-aways, cross-docking, tire and wheel location, picking, shipping, tire aging alerts, outbound documentation, and more. Since 1984, Royal 4 has been providing leading supply chain software solutions to successful companies worldwide. The WISE Tire Warehouse Manager integrates with tire POS systems significantly enhancing their core functionality by providing the management tools necessary to increase the efficiency and productivity within a distribution center.

"After an extensive evaluation conducted by both myself and Michael Cardali (VP of Information Technology), which included various site visits and took several months to conclude, we selected Royal 4 and its WISE Tire Warehouse Manager because it met our needs on multiple levels" said Sean Franciscus, Somerset's Director of Purchasing & Distribution. "Royal 4's WISE Tire Warehouse Manager provided us with operational efficiencies from day one, along with the flexibility needed to allow for future integrations with POS, ERP, and logistics enhancement projects underway at STS. Royal 4 had engineers with an excellent understanding of our industry, as proven by the flexibility and functionality of their system, and the reporting tools needed to effectively manage a tire distribution center".

"WISE tracks tires from the moment they are received, directing the put-away process to utilize storage in the most efficient locations, and it eliminates the guesswork when picking orders by directing pickers to strategic retrieval areas, in our case using a FIFO rule which helps us manage the tire dating issue which looms over our industry. The system also insures tires are staged at specific dock locations and as a result, it makes shipping/loading more efficient and accurate. Using a WMS as a supply chain enhancement is often overlooked in the tire business, but it is hard to imagine operating a warehouse operation like ours without WISE", says Franciscus.

Jess Noguera, President of Royal 4 Systems, says, "Particularly now in a recovering economy, every tire company should be looking for that affordable technology component that can drive efficiencies in customer service and reduce costs. With the WISE Tire Warehouse Manager system, there is a significant ROI realized within the "four walls" of the warehouse. When the system is integrated with a dealer's point of sale and routing system, in addition to the inventory accuracy, you can now improve customer service response times, increase productivity and reduce operational costs."

About STS - Founded in 1958 in Somerset County, NJ, Somerset Tire Service has taken pride in providing exceptional service and superior value to its customers for over fifty years. STS is the largest independent tire and automotive service company in the Northeast, with STS Tire & Auto Center retail locations throughout New York, New Jersey and Pennsylvania. Unique to the retail tire and automotive repair industry, STS is an employee-owned company dedicated to providing customers with convenient locations where long-term relationships are established based on TRUST. As employee-owners, each employee has a personal stake in the company's success and recognizes that success depends upon complete customer satisfaction. You can find them on the Internet at

About Royal 4 Systems- For over 25 years, Royal 4 Systems has been providing leading software solutions for the distribution, logistics, and manufacturing segments of the supply chain. With high profile clients like Toyo Tires choosing the W.I.S.E. Tire Warehouse Manager, Royal 4 engineers have focused on the tire industry and have crafted the definitive warehouse solution specifically for tire distributors. Their staff of professional engineers has spent decades on research and development solving some of the most difficult challenges facing supply chain management. They know from years of experience what their client's requirements are and they strive to fulfill those requirements in every aspect of their work.

You can find them on the Internet at